The Cyrious Way to Easily Target Market

The Jestsons' Approach
According to “The Jetsons”
When I think of the future the first thing that comes to my mind is the old cartoon “The Jetsons.” Remember the machine that automatically dressed “George”, the robot “Rosie” that automatically cleaned the house, and the oven that automatically prepared food. I thought if The Jetsons represents the future, then bring it on.

“The Jetsons” made me feel that in the future, everything would be automated. Common daily activities, usually taking hours to complete, would only take minutes or even seconds in the future. I thought is this really what the future would hold.

Today’s Environment
Well, today there aren’t any machines that automatically dress us, no magic oven that automatically creates meals, and not one robot that does as much as “Rosie” did, so what then did the future bring? Thanks to Cyrious Software, many common business activities, such as estimating, creating work orders, invoicing, and target marketing, are now automated. The future of business growth is here and thankfully it harnesses automation! 

Why shops aren’t target marketing?
Until now, many marketing activities such as CRM (customer relationship management), campaign management, or targeted marketing, has been hard for shops to accomplish. This is due because of several hindering factors. Either shops don’t have enough time, enough resources, or their customer/prospect info isn’t centralized. This can cause owners not to take action when it comes to marketing efforts.


The Cyrious future
Cyrious Software understands the typical day of shop owners,  and therefore has created software that eliminates these constraints and allows owners to easily increase profits and enhance their customer relationships. How? One way is through its revolutionary automated target marketing tools. These marketing tools assist and provide shops with a way to automatically:

  • send thank you notes when an order is placed

  • send emails/faxes or schedule calls to increase re-orders

  • send holiday cards to top customers

  • schedule follow up calls when estimates are created

  • send promotional materials to customer groups based on specific demographics

  • and much more.


Marketing made easy!
The power of having your marketing efforts automated significantly enhances your company’s ability to quickly and easily create and implement effective marketing campaigns.

This revolutionary marketing functionality enhances your business management activities, by giving you an easy and effective way to:  

  • Analyze & segment customers by demographics including:
    • Location
    • Industry
    • Purchasing Patterns
    • Popular Products
    • And Much More…
  • Target your marketing materials and campaigns to these segments
  • Email/fax marketing materials, such as promotional offers, specials, discounts, thank you notes, or pieces with creative ideas on how your products can solve customer pains, automatically to customers/prospects instantly, based on your specifications.

 

  • Automatically prompt sales people to make follow-up calls, when an estimate/order/invoice is created, enabling your company to:
    • Increase your estimate-to-order conversion ratio
    • Determine the best time frame to wait before follow up contact is made
    • Enhance customer relationship
    • Determine the productivity of your sales team
    • Increase profits!!

What does this mean for your business?
By utilizing Cyrious Software’s marketing functionality, your company’s important demographic information becomes easily and readily available.  This provides a way to effortlessly determine a marketing plan that will fit YOUR customers, based on factual data.  Cyrious also lets you easily distinguish which areas of the business are doing well and which ones need improvement, as well as analyze your marketing campaigns strengths and weaknesses, on a daily, weekly, monthly, or yearly basis.

For more information on using Cyrious software to increase sales, we recommend that you contact Cyrious Software at 800-552-1418 (U.S.) or 001-225-752-2867 for international callers, or by email at info@cyrious.com.

 

Economic Outlook

Brady Buys New York Based Sign Maker

Terms of the transaction were not disclosed.

Permar Solutions is a supplier of identification products to the utility industry based in Wolcott, N.Y. The company does business as Electromark Corp.

Founded in 1970, Electromark had sales of $11 million in fiscal 2004. The company employs approximately 125 people at its 80,000-square-foot factory in Wolcott. Brady plans to maintain current operations in Wolcott.

The acquisition gives Brady an expanded presence in the utility industry and broadens Brady's product range, said Matt Williamson, vice president Brady Americas.

"As the demand for electricity continues to increase, the utility market is expected to outpace the growth of many other industries that use safety and facility identification products," he said in a press release.

Milwaukee-based Brady Corp. (NYSE: BRC) is a global manufacturer and marketer of identification products and specialty materials, with products including safety devices, labels, software, printing systems, signs and precision die-cut materials. It has more than 4,000 employees around the world and had fiscal 2004 sales of approximately $671 million.

Digital Signage Transforms In-store Advertising

Welcome to the future of advertising...a future that could reinvigorate a medium beset by splintered audiences, too many messages and continually escalating costs. Entire Story

 

Humor Mill: Joke of the Month

How to Annoy Your Co-Workers

1) Page yourself over the intercom.  Don't disguise your voice.

2) Find out where your boss shops and buy exactly the same outfits. Wear them one day after your boss does. This is especially effective if your boss is a different gender than you.

3) Make up nicknames for all your co-workers and refer to them only by these names.  "That's a good point, Sparky." "No, I'm sorry, but I'm going to have to disagree with you there, Chachie."

4) Send e-mail to the rest of the company telling them exactly what you're doing.  For example: "If anyone needs me, I'll be in the bathroom."

5) Hi-Lite your shoes.  Tell people you haven't lost them as often since you did this.

6) While sitting at your desk, soak your fingers in Palmolive. Call everyone Madge.

7) Hang mosquito netting around your cubicle.  When you emerge to get coffee, a printout, or whatever, slap yourself at random the whole way.

8) Put a chair facing a printer.  Sit there all day and tell people you're waiting for your document.

9) Every time someone asks you to do something, anything, ask him or her if they want fries with that.

10) Send e-mail back and forth to yourself, engaging yourself in an intellectual debate. Forward the mail to a co-worker and ask her to settle the disagreement.

11) Encourage your colleagues to join you in a little synchronized chair-dancing.

12) Put your trash can on your desk.  Label it "IN".

13) Feign an unnatural and hysterical fear of staplers.

14) Send e-mail messages saying there's free pizza, donuts, or cake in the lunchroom.  When people drift back to work complaining that they found none, lean back, pat your stomach, and say, "Oh you've got to be faster than that."

15) Put decaf in the coffeemaker for three weeks. Once everyone has withdrawn from caffeine addiction, switch to espresso.

Think you have the next "Joke of the Month"?

If your joke is selected, you win $50 off your next purchase. All you have to do is click the link and e-mail us your name, e-mail address, and name of your business to enter. Submit your jokes here.

 

Health & Fitness

Spring Into Fitness: 10 Proven Ways

1. Three 10-minute workouts spread through the day can be just as effective as one 30-minute session. Try to do three 10-minute bursts of activity such as 10 minutes of housework, a 10-minute walk at lunch and another 10-minute walk with your spouse or a friend in the evening.

2. Eliminate one portion of food from one daily meal. If you usually have a sandwich with cheese for lunch, just eliminate the cheese. If you have a salad for lunch, but it’s smothered with croutons, just eliminate the croutons. I once trained a client who asked me to help him change his daily lunch of a cheeseburger and French fries. I told him to simply eliminate the cheese from the burger for two weeks and then we would review again. He thought I was going to suggest broiled chicken and vegetables. However, remember what I said about habits and motivation being coaxed -- not forced.

3. At work, don't email or use the phone if you’re in the same building as the person you wish to speak with, get off your butt and walk over to the person.

4. Make all family events involve physical activity, including birthdays and holidays. Go for a big group walk after dinner. Make family outings include physical activities such as volleyball on the beach, hiking through the forest or playing Frisbee at a family picnic.

5. Turn on the music and do aerobic housecleaning. C’mon, make it fun!

6. Perform calf lifts (toe raises) while cooking dinner.

7. If you have kids, teach them how to perform jumping jacks and then help them "practice" each day (very entertaining as well as good exercise).

8. Pack your lunch three days per week. I know you love going out to lunch every day. However, if you make a healthy lunch just three days per week, you’ll be coaxing a realistic habit. This will make you look forward to your lunches out and appreciate your newfound discipline at the same time. I guarantee it will empower you.

9. Take your kids to the park and then walk or jog around the playground area. This is how one eDiets member performs her cardio in the spring and summer.

10. Work on your posture. It’s amazing to see the number of people who slouch. If you stand up straight you’ll look leaner, younger and healthier. This is a real easy one, but you’ll be surprised how years of slouching will make this the most challenging of all the tips.

Serious Problems / Cyrious Solutions

Each month, we will raise one common problem in the sign and graphics industry, and demonstrate how Cyrious Software directly solves this problem:

Q: Do you have multiple different systems for estimating, file management, target marketing, invoicing, credit card processing, and shipping?

A: With Cyrious Software there is no need for multiple different systems. Everything is integrated into one central system. Cyrious lets you control estimating, CRM, marketing, invoicing, shipping, and credit card proccesing for optimal business performance.

 

Quote Of The Month

" I have heard it said that the first ingredient of success - the earliest spark in the dreaming youth - is this; dream a great dream."

- John A. Appleman