Seth Godin, the marketing guru and author of several good marketing books, wrote Purple Cow, the book that explains how businesses, including sign shops, that use traditional marketing techniques are wasting time. He suggests that business owners stop advertising and start innovating. And, the way to do that is to build a brand by creating a remarkable product or service. Sounds simple, right? Well, of course it isn’t! But, what Purple Cow does for business leaders is help to motivate them to be remarkable. Godin says that the problem with advertising today is that it is filled with ads ...
The E Myth is a very popular business book with huge success because the author, Michael Gerber, included so many great useful principles for running a business in today’s market. It would be difficult to include them all in one blog posting, but I will include what I consider strategies that any sign shop owner can apply today.
As Gerber explains it, the E Myth, or the Entrepreneurial Myth, is based basically on two parts:
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Losing jobs, forgetting details on work orders and missed deadlines. Joe hears these complaints from people in the sign industry everyday. Joe shares his advice for real-time job tracking and production management with Control.
Here's the second video in the Joe Knows series, so watch now:
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