Cyrious' Marketing Module Provides Easy Way to Target Customer Base.

Cyrious Software, a leading provider of quoting and business management systems for the sign, graphics, and printing industries, today announced that FLS Banners, a Cyrious Control user, increased sales by 20% using Cyrious Software's unique target marketing.

Cain Goettelman, FLS Banners owner said "We have seen a 20% increase in sales from our local customer base since starting to use the Cyrious Marketing Module." When asked how FLS Banners used Cyrious to target market Cain explained "We send mailings to alert (our customer base) to new products and stay in front of our customers that have not ordered for in the past 3 and 6 months. This is a very convenient way to let your customers know you are here for them without badgering them."

Cain further explained "In our minds marketing is not something that you do once in while. An effective campaign takes a consistent effort and requires the ability to track the performance of a promotion and complete campaign. The Marketing Module has allowed us to consolidate our customer information in one place and makes it accessible when we need it."

The Cyrious Marketing Module was released in January of 2004 and allows users to easily segment prospects/customers into targeted groups such as:

• Past purchasing patterns
• Industry and/or Geography
• Or numerous other criteria.

This list can be used in a mail merge (or email) for marketing or for customer/sales management purposes. Business owners can automate marketing/CRM actions with the Macros tool. For example, the Macros tool can be set-up to automatically:

• Send an email to a customer (and/or the sales person) when an order is completed;
• Schedule a follow-up call when an estimate created;
• Print one version of a thank you letter for new customers and a different thank you letter for repeat customers as the orders are completed; or,
• Trigger numerous other actions based on events in the business.

FLS Banners provides custom banners, flags, table covers, apparel, and digital printing at a low affordable cost. For more information visit www.flsbanners.com

Cyrious Software is a leader in providing easy-to-use, industry specific quoting and business management software, providing owners with a system that dramatically accelerates productivity and maximizes results.

For more information:

United States-- contact Cyrious Software at 800-552-1418 (international 001-225-753-0640) or visit our web site at www.cyrious.com.

PR Danny Tangredi
marketing@cyrious.com
800-552-1418

Sales Contact: 800-552-1418
info@cyrious.com
www.cyrious.com